Only 2.5% of the world’s water is fresh water. In recent decades, the human population has increased by a factor of 3, but at the same time water demand has increased by a factor of 6. Water is a finite resource that should be carefully managed. However, more than 50% of the world’s population lives in areas with a water sustainability problem. In this regard, water industries are using SCADA technologies to support their business processes, but this is clearly not enough. To solve the water sustainability problem, which is compounded by the water process complexity, a major upheaval of the water industry is needed with the introduction of novel concepts, such as GIS integration, quality management programs or real-time data management. In this context, ICT technologies are needed to drive these challenges. The scope of the Water-M project enables the creation of new products and services to build a unified water business model that will benefit European Union water stakeholders. The Water-M project combines real-time monitoring and operational control, service-oriented approaches and event driven mechanisms in the water management domain.