A Platform for the Acceleration of go-to market in the ICT Industry
Innovation in industry requires more than just creation of technology. It requires accelerated commercialisation or aptly called “go to market” processes. Many companies are searching for new ways to rapidly validate the match between the market and their innovative ICT intensive technology. The aim of the Accelerate project is to create services based on technological innovation, advanced processes and new software technologies that will enable massive adoption of acceleration knowhow in the European technological industry. The current acceleration market consists primarily of knowledge providers and large sections of acceleration are not taken into account because they require specific technological innovations. To address these sections of the growing market, the project will focus on two goals: transfer of knowledge on a massive scale and the introduction of a new type of product development, the so-called validated learning process that systematically searches for the technology-market match by validating the mechanics of a business model.