ADiMa

Analytical Digital Marketing System for high performance user impact

Project description

The ADiMa project represents a new marketing approach where the service offered will centre on data, campaign performance and market impact through the participation of the entire technology and data value chain. By accomplishing this, ADiMa will generate two different business models that will increase the delivery of marketing services to SMES, agencies and IT service providers, in turn promoting the visibility and competitiveness of European companies.

Project leader

Fernando Perales
JOT INTERNET Media, Spain
Project involvement ADiMa

Project publications