For about fifteen years ITEA projects have created a 'string of pearls', successes that have laid the foundations for ITEA to be just as, if not more, successful in the future in a number of key domains. These are projects that have 'seized the high ground' and pushed the domain into the next phase of its development. One such domain is automotive and one such story of success is EAST-EEA, a project that began in 2001 and ended in 2004. Ended? No, because this project has generated a constant flow of results for projects and 'pearls' of success that have continued to this day and will continue on into the future.