After the steam engine, the assembly line and the success of digital technology, we are witnessing the 4th industrial revolution: the merging of real and virtual worlds. So Smart Industry is naturally one of our main challenges in ITEA. How do we cope with consumer demand for highly individualised products that are available fast, cheaply and with high-quality specs? What opportunities exist to integrate and effectively manage horizontal and vertical value chains? Where can digitalisation and connectivity be the allies of manufacturing and generate additional revenues? Just think of all the newly emerging, often disruptive, digital business models offering customers tailor-made solutions. If industrial software is the lubricant of Smart Industry, what are the smart innovations we need to secure a competitive and successful manufacturing industry in Europe?
Imagine the manufacturing landscape of the future where robots undertake many human tasks. Think of the
opportunities this intelligent automation will create, enabling integration throughout the value chain and
allowing consumers to take the reins of 'control' and be the co-creators and co-makers of affordable,
personalised products and services. Imagine a more sustainable, circular economy in which waste is minimised and
use maximised. Where digital twins virtualise processes, products or services. Where all sorts of fascinating
possibilities are facilitated by innovative software solutions.
Imagine what is possible when we dare to dream, when we reach for the stars in a galaxy full of opportunities …
4.0 – the new industrial revolution, how Europe will succeed. Roland Berger Strategy Consultants, March
 Manufacturing the future: The next era of global growth and innovation. McKinsey Global Institute Report, November 2012.
 Factsheet: Amberg Electronics Plant. Siemens AG, February 2015.