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Posts with tag: market deployment

Digital Innovation is more than innovation

Posted by: Philippe Letellier · 22 December 2015


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With digital ITEA we are working towards Digital innovation, the next step of innovation.

We are confronted by the continuous and quicker changes of our world. The digital transition may puzzle us. It can put our companies out of the market if we don’t take care or at least drastically reduce our margins if we become just providers under the lead of some digital giants who alienate us from the end-users.

Nevertheless, we have already a real box of pearls that we can exploit more. In Europe we have built an incredible environment of cooperative R&D projects which deliver some unique results. But they need a stronger market push. Some billions of euros are invested by the European Commission, by the national governments for the EUREKA Clusters and by our companies in these projects.

Very often, and in particular with ITEA, such projects deliver unique innovative results that have some direct impact on the market. But it is not enough! We want to be even more ambitious in ITEA. 

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Categories: Business impact · 0 comments

Smart Cities - an ITEA initiative

Posted by: Philippe Letellier · 15 September 2015


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The ITEA board decided to strengthen even more the business orientation of the ITEA programme by setting up customer and end-user workshops. The target of these new workshops is to clarify the international customers and end-user needs and to build our future ITEA proposals from these actual urgent demands. 

The theme of the first workshop was Smart City and gathered several cities, industrials and SMEs.

The quality of the job done during this workshop will ensure that we now have the right input to set up ITEA proposals on Smart City with high potential. We forecast several proposals during our next PO Days, taking place on 22-23 September in Brussels.

Pleased to meet you there!

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Categories: Fast exploitation · Business impact · 0 comments

Fast exploitation - ITEA 3 speeds up the ideas to the market

Posted by: Philippe Letellier · 20 January 2015


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I have read that the economic crisis is coming from an innovation crisis. I am a bit doubtful about that when I observe the amount of new ideas popping up in all our ITEA proposals and projects.

Indeed, we are living in a tremendous time for engineers due to the digitisation of the world (sensors, internet of things, social networks) and ubiquitous communication (NFC, bluetooth, wifi, 4G). You just have to gather few engineers in a brainstorming session, and you can be sure to generate twenty new ideas for business. All of them will not generate profitable business but a few of them surely will. The challenge is not a lack of new ideas but the means to test a lot of ideas of business.

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Categories: Fast exploitation · 0 comments
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About this blog

Philippe Letellier

Welcome to the ITEA blog, featuring regular contributions from Philippe Letellier, ITEA Vice-chairman. With this blog we would like to share latest insights from the field of software innovation while also providing you the opportunity to join the conversation via the comments section.

Philippe Letellier's CV · About ITEA